The thing is many people have a dislocated view of the benefit system. Its a domain of some alien breed of scroungers, not a welfare system that they possibly might have to rely on themselves. I work with some fiftysomethings who one day were complaining about how they 'as taxpayers' were funding benefit claimants. Within five minutes they weretalking about looking forward to their free bus passes when they turned 60. As if the money for free bus travel comes from fresh air. If self interest is king, Labour should usethat self interest to defend the benefit system. They should hammer home the point that its a crucial safety net that ANYONE might have to rely on. Something like 'You, yes YOU, need there to be a welfare system. That homeless person you sniff at on your way home from work, don't think that cant happen to you - it can. Here's why you should listen...etc' .